by Graham McIntyre | Apr 26, 2016 | House$ales
Market Report with Graham Solid sales activity in Residential and Lifestyle markets with a broad range of buyers. The market has split into a larger group of micro markets where purchasers are influencing much of the cultural make-up of developments and the type of buyer groups that are drawn to areas. In areas like Riverhead, the majority of buyers are New Zealand families, while in Huapai, the new homes are dominated by Chinese families and Chinese Investors. Hobsonville Point has a greater mix of many cultures and also an outstanding customer satisfaction rating. It all adds to a colourful and vibrant multi-cultural landscape which adds new opportunities for services, products and community engagement. So let’s recap the last month: Herald Island has solid sales starting at $780,000 and $885,000 at entry level, with leading sales at $1,100,000 to $1,550,000. Whenuapai also has solid activity at $757,000 to $915,000 through to $3,100,000 to $8,300,000 for land banking buyers. Hobsonville Point and Hobsonville have had very light trading with low sales at present. West Harbour has a number of sales ranging in $675,000 to $850,000 with both family and investor buyers keen on real estate near Westgate and North West Mall. Transactions in the top range are $1,200,000 to $1,795,000. Massey real estate continues to surge ahead with most sales in the range $582,000 to $900,000 and volumes being some of the strongest that we have seen for some time. Investors, and family buyers are very strong and Massey seems to be flavour of the month. This may change as the prices reach dizzying heights. Autumn and Winter is an excellent...
by Graham McIntyre | Oct 1, 2015 | House$ales
Market report with Graham Welcome to your monthly market report, highlighting trends occurring in the property markets of Hobsonville to Massey but also including Whenuapai and Herald Island. Auckland is a patchwork of individual markets, delivering different buyer preferences based on lifestyle choices, schooling, entertainment, access to services and infrastructure. In this column, I will tell you the facts, express a personal opinion on what is happening in the market and why, and give you my predictions for future activity. If you would like an appraisal and market review on your home and your area, we are happy to do this at no cost to you. We can also highlight particular areas of your home and section, which may add thousands to your final sale price. Hobsonville – We are seeing many sales many sales of ten to twenty year homes in the area on 600 to 700 square metre sections selling between $820,000 and $930,000. The presentation of the homes and the views from the house are a key factor. Many buyers in this area are mature with older children. Hobsonville offers a very unique environment with a range of new units and townhouses mixed with older style homes that have been fully refurbished. The traditionalist may have to settle for West Harbour or Westgate in the future. Sections in the area seem to be selling around $700,000 and house and land packages around $1,200,000. The market in this area is firm. Whenuapai and Herald Island – When Forest Gump explained that life was a box of chocolates he was talking about the extraordinary mix of lifestyle and...
by Graham McIntyre | Jul 8, 2015 | House$ales
With the cooler months of winter having arrived, the property market also has a tendency to cool off – with some sellers tempted to hold off until spring and summer to sell their property. However, there are some distinct advantages to selling your home during the winter months. There are generally fewer listings on the market during winter and this can open your home to greater exposure. A lack of listings can also result in increased buyer competition. The colder conditions should filter out any tyre-kickers or nosey neighbours – instead attracting those who are serious buyers with the intention of making a purchase. Here are some great ways to maximize the viewing potential of your home during the winter months. Heating – By selling your home at the coldest time of year, you have the opportunity to showcase all of your winter warmers and demonstrate that they are working and ready for the purchaser to use. Buyers will ask themselves if it felt cold while looking through the house and they’ll look for functioning hot water and heating systems. Heating is of particular appeal if you are selling an older house and it can be a pivotal factor when a buyer looks to make their home-buying decision. Lighting – Winter brings colder temperatures, shorter days and less natural light. A lot of people who are thinking about attending an open home will often drive past the property in the evening and nothing looks better than a house lit up at night time. Therefore it’s a good idea to set timers up for those night-time drivers. Phone 0800 900...
by Graham McIntyre | Jul 8, 2015 | House$ales
In many industries it takes a change leader to create better competition and deliver a very different market experience. In many industries this can be as different as night and day, or it may be a more subtle experience, yet just as dramatically different in the end result. In many instances competition likes to confuse the client by confusing the price of service or making the price the same to avoid the discussion about service delivery difference, marketing look and feel and database activity. We always ask our clients “If we weren’t here what would our competitors be charging you”. If our competitors were looking after clients maybe they would be openly offering 2.95% up to $390,000 and 1.95% thereafter plus GST, plus a base fee of $490 plus GST. Our position as highlighted in the Deloitte Fast 50 (showcasing the fastest 50 growth companies in New Zealand) is that Mike Pero Real Estate Limited is a change leader in a number of ways: – Price (you may save $2,000 to $5,000) on a comparable real estate service – Service (the person that you list with, you sell with) – Decisions are made (the business owner is involved in your experience) – You will recieve a comprehensive and free advertising and marketing plan including magazine and TV exposure – Regular information updates showcasing the progress of a sale – Local office located at 327 Main Road, Huapai. If you are considering a move and would like to discuss the best approach and marketing progression, simply call us on 0800 900 700. Real Estate Table –...
by Graham McIntyre | May 7, 2015 | House$ales
Reason #4 – Free web site optimisation and exposure. In todays’ competitive marketplace why do so many companies place an emphasis on web site optimisation? What does it mean and how does it impact on launching your property for sale on the market? It is no longer a luxury to be on national and international web site, it is essential. In addition, when your property goes to market it is the equivalent of a new product launch for a small business. With properties selling for $600,000 to $1,800,000 on average we are happy to provide you with confidence that the launch of your home is well considered; and gets the maximum exposure to localised and regional buyers through multiple web sites that deliver high viewing numbers and active conversion to open home traffic. In addition we use a range of optimisers to ensure your property is seen by the widest cluster of potential buyers and web browsers. We deliver a cluster of free web sites and web links that continue to lift viewing numbers and ultimately ensure more competition comes to your home and delivers you a very satisfactory result. Failure to consider the ability of your property’s marketing agent to achieve cut through to web buyers may leave you shortchanged. For more information about our optimisation tools and web sites go to www.grahammcintyre.co.nz or phone 0800 900 700 Real Estate...
by Graham McIntyre | Mar 30, 2015 | House$ales
Reason #17, Security is never compromised, you will know when we are coming, no key is required. Security is a high priority for all our Property Owners and rightly so. At Mike Pero Real Estate we do not operate a “free for all” viewing system. Nor do we operate a padlock or digital lock box system that puts your home at risk to unwelcome visitors and casual viewers, or opportunist burglars. The more people that have access to your home the greater potential for your home to have uninvited guests or random viewings, or worse. At Mike Pero Real Estate we have a specialist that looks after both you and your property. You will have a phone conversation before-viewing and after-viewing of the property. Times are suitable to you and agreed in advance. In this way we fully respect that in most instances this is your home first and your investment second and with this in mind we communicate dates, times and agreed access. With Mike Pero Real Estate your specialist is on site and vigilant, managing the possible purchasers while ensuring the purchaser has the ability to engage in private conversation and reflection. This is a craft that puts Mike Pero Real Estate ahead of other real estate brands and a reason you should have Mike Pero Real Estate on your short list of real estate brands. For more information go to www.grahammcintyre.co.nz or phone 0800 900 700. Real Estate...
by Graham McIntyre | Feb 23, 2015 | House$ales
Reason #6, Unsurpassed databases of buyers and influencers. Some real estate brands have a database of buyers, and transactional data (buyers and sellers). Few real estate companies have the depth and complexity of data that is collected from our range of sources, delivering more value to potential buyers and their influencers and extended families. So what does this actually mean? Mike Pero Real Estate collects data every week from enquiry, be it telephone, web, text, viewings and open home traffic. All this data is collected within a contact management database and utilised to match buyer and seller interest. In addition, we have a database of buyers and sellers that are engaged through Mike Pero Mortgages and are active in understanding their finance needs prior to making real estate commitments. Owners of properties for sale in the region receive a regular update of Mike Pero Real Estate properties for sale as they are already actively engaged in the process of selling then buying a home. In addition to all this activity Mike Pero Real Estate and Kumeu Courier actively add names and email contacts to the Kumeu Courier database which sits at over 5,000 individual email addresses. These individuals are made up of a wide mix of local residents and people that wish to keep up to date with activity within the region. Real Estate table. For more information go to...
by Graham McIntyre | Dec 3, 2014 | House$ales
There are plenty of things that we can control as real estate professionals. We can control the communications plan, we can change the marketing and advertising plan, we can change the strategy and the time pressure. We can refresh the exposure and we can re-introduce the property through databases of existing buyers. There is much to discuss and much we can do to influence buyers. What we have little control over is the exact purchase price achieved, nor the exact speed that this will occur. Recently some of our competitors have been overcooking prices and under speculating on the time on market. In these areas the agent has very little or no direct control and are subject to much discussion from our regulatory body, The Real Estate Agents Authority. If you would like an honest, solid approach to selling your home, contact Mike Pero Real Estate on 0800 900 700. Real Estate...
by Graham McIntyre | Dec 3, 2014 | House$ales
Why you should list with Mike Pero Real Estate Reason #16 – We have pre-arranged viewings scheduled in the week to allow you to retain a home life while being on market. What does this mean? Some Real Estate Companies have a key-lock-box system which is accessed through a universal key or code. This means any agent can unlock the box at any time and access your home for a viewing. In effect, this means that agents have access to your home 24 hours a day and 7 days a week. This old system was common place a decade ago and made life difficult for Vendors, especially mum’s with children and busy families. “Our system is different, we have pre-arranged viewing windows that we can turn on with 24 hours notice,.This provides structured, pre-set viewings and also delivers a more relaxed viewing schedule than the quick fire panick” says Graham McIntyre, Brand and Territory Owner, Mike Pero Real Estate Kumeu. If a structured viewing arrangement with one point of contact, that can deliver all buyers through all real estate agents, sounds like the best option for your sale, contact Graham McIntyre AREINZ, Licensed REAA2008 today on 0800 900 700 or email...
by Graham McIntyre | Sep 24, 2014 | House$ales
Real Estate table September It’s Spring. You can tell because we always get the torrential downpours, a slight warming in the air, and the desire to get things done before Christmas jumps up on us (especially now the election is over). Politicians always have an opinion on what to do and how to do it, and likewise I find so does every real estate agent. This is what makes our industry so colourful but it also delivers a range of experiences and outcomes. If you are considering selling your home in the next few months we encourage you to start the process today. By contacting Mike Pero Real Estate you will get a checklist of simple improvements that you can undertake, and a list of local suppliers who can deliver immediate improvement to your home. You will receive a free marketing package worth $6000 and our commission rate is only 2.95%, delivering a significantly better all-round package. A number of people ask me why we changed brands last year from an Australian brand to Mike Pero Real Estate, and the answer is always the same. It’s a better deal for New Zealanders selling their home. The marketing support is significantly better, we have Mike Pero Mortgages working with us side-by-side and we generate a great deal more buyer interest and in turn more money for our Vendors. With spring comes the desire to clean away mould and mildew, air the house and dry clean the curtains. It is also a good time to spider spray and get the barbeque cleaned up and lawn mower up and running. If you’d...
