by Graham McIntyre | Apr 26, 2016 | House$ales
Market Report with Graham Solid sales activity in Residential and Lifestyle markets with a broad range of buyers. The market has split into a larger group of micro markets where purchasers are influencing much of the cultural make-up of developments and the type of buyer groups that are drawn to areas. In areas like Riverhead, the majority of buyers are New Zealand families, while in Huapai, the new homes are dominated by Chinese families and Chinese Investors. Hobsonville Point has a greater mix of many cultures and also an outstanding customer satisfaction rating. It all adds to a colourful and vibrant multi-cultural landscape which adds new opportunities for services, products and community engagement. So let’s recap the last month: Herald Island has solid sales starting at $780,000 and $885,000 at entry level, with leading sales at $1,100,000 to $1,550,000. Whenuapai also has solid activity at $757,000 to $915,000 through to $3,100,000 to $8,300,000 for land banking buyers. Hobsonville Point and Hobsonville have had very light trading with low sales at present. West Harbour has a number of sales ranging in $675,000 to $850,000 with both family and investor buyers keen on real estate near Westgate and North West Mall. Transactions in the top range are $1,200,000 to $1,795,000. Massey real estate continues to surge ahead with most sales in the range $582,000 to $900,000 and volumes being some of the strongest that we have seen for some time. Investors, and family buyers are very strong and Massey seems to be flavour of the month. This may change as the prices reach dizzying heights. Autumn and Winter is an excellent...
by Graham McIntyre | Oct 1, 2015 | House$ales
Market report with Graham Welcome to your monthly market report, highlighting trends occurring in the property markets of Hobsonville to Massey but also including Whenuapai and Herald Island. Auckland is a patchwork of individual markets, delivering different buyer preferences based on lifestyle choices, schooling, entertainment, access to services and infrastructure. In this column, I will tell you the facts, express a personal opinion on what is happening in the market and why, and give you my predictions for future activity. If you would like an appraisal and market review on your home and your area, we are happy to do this at no cost to you. We can also highlight particular areas of your home and section, which may add thousands to your final sale price. Hobsonville – We are seeing many sales many sales of ten to twenty year homes in the area on 600 to 700 square metre sections selling between $820,000 and $930,000. The presentation of the homes and the views from the house are a key factor. Many buyers in this area are mature with older children. Hobsonville offers a very unique environment with a range of new units and townhouses mixed with older style homes that have been fully refurbished. The traditionalist may have to settle for West Harbour or Westgate in the future. Sections in the area seem to be selling around $700,000 and house and land packages around $1,200,000. The market in this area is firm. Whenuapai and Herald Island – When Forest Gump explained that life was a box of chocolates he was talking about the extraordinary mix of lifestyle and...
by Graham McIntyre | Jul 8, 2015 | House$ales
With the cooler months of winter having arrived, the property market also has a tendency to cool off – with some sellers tempted to hold off until spring and summer to sell their property. However, there are some distinct advantages to selling your home during the winter months. There are generally fewer listings on the market during winter and this can open your home to greater exposure. A lack of listings can also result in increased buyer competition. The colder conditions should filter out any tyre-kickers or nosey neighbours – instead attracting those who are serious buyers with the intention of making a purchase. Here are some great ways to maximize the viewing potential of your home during the winter months. Heating – By selling your home at the coldest time of year, you have the opportunity to showcase all of your winter warmers and demonstrate that they are working and ready for the purchaser to use. Buyers will ask themselves if it felt cold while looking through the house and they’ll look for functioning hot water and heating systems. Heating is of particular appeal if you are selling an older house and it can be a pivotal factor when a buyer looks to make their home-buying decision. Lighting – Winter brings colder temperatures, shorter days and less natural light. A lot of people who are thinking about attending an open home will often drive past the property in the evening and nothing looks better than a house lit up at night time. Therefore it’s a good idea to set timers up for those night-time drivers. Phone 0800 900...
by Graham McIntyre | Jul 8, 2015 | House$ales
In many industries it takes a change leader to create better competition and deliver a very different market experience. In many industries this can be as different as night and day, or it may be a more subtle experience, yet just as dramatically different in the end result. In many instances competition likes to confuse the client by confusing the price of service or making the price the same to avoid the discussion about service delivery difference, marketing look and feel and database activity. We always ask our clients “If we weren’t here what would our competitors be charging you”. If our competitors were looking after clients maybe they would be openly offering 2.95% up to $390,000 and 1.95% thereafter plus GST, plus a base fee of $490 plus GST. Our position as highlighted in the Deloitte Fast 50 (showcasing the fastest 50 growth companies in New Zealand) is that Mike Pero Real Estate Limited is a change leader in a number of ways: – Price (you may save $2,000 to $5,000) on a comparable real estate service – Service (the person that you list with, you sell with) – Decisions are made (the business owner is involved in your experience) – You will recieve a comprehensive and free advertising and marketing plan including magazine and TV exposure – Regular information updates showcasing the progress of a sale – Local office located at 327 Main Road, Huapai. If you are considering a move and would like to discuss the best approach and marketing progression, simply call us on 0800 900 700. Real Estate Table –...
by Graham McIntyre | May 7, 2015 | House$ales
Reason #4 – Free web site optimisation and exposure. In todays’ competitive marketplace why do so many companies place an emphasis on web site optimisation? What does it mean and how does it impact on launching your property for sale on the market? It is no longer a luxury to be on national and international web site, it is essential. In addition, when your property goes to market it is the equivalent of a new product launch for a small business. With properties selling for $600,000 to $1,800,000 on average we are happy to provide you with confidence that the launch of your home is well considered; and gets the maximum exposure to localised and regional buyers through multiple web sites that deliver high viewing numbers and active conversion to open home traffic. In addition we use a range of optimisers to ensure your property is seen by the widest cluster of potential buyers and web browsers. We deliver a cluster of free web sites and web links that continue to lift viewing numbers and ultimately ensure more competition comes to your home and delivers you a very satisfactory result. Failure to consider the ability of your property’s marketing agent to achieve cut through to web buyers may leave you shortchanged. For more information about our optimisation tools and web sites go to www.grahammcintyre.co.nz or phone 0800 900 700 Real Estate...
